CONSULTANCY | PRODUCT DESIGN | MECHANICAL ENGINEERING | SOURCING | PRODUCTION
RESET AFTER DRINK
RESET After Drink was created by a Dutch pharmacist to ensure relief from the adverse effects of alcohol. This can be done by using a combination of essential antioxidants which reinforce the body’s ability to heal. While you are sleeping, it provides the body with a large amount of glutathione and cysteine to encourage the body to overcome the effects of poisonous acetic aldehyde. In short, RESET After Drink is a drink which significantly prevents or reduces your hangover.
When Studio Mango met the team of RESET, they were scaling up their business worldwide. The drink was effective, but the packaging was very inconvenient in use. The packaging of that time consisted of a small bottle with powder which was shrink wrapped on top of a larger bottle with the fluid. The powder which contains the working substances has to remain dry to guarantee its effectiveness. That meant that the user -under influence of alcohol- had to take off the shrink wrap, open the screw caps of two bottles, poor the powder from the small bottle into the larger one, close the larger bottle to shake until the powder was dissolved and then drink it.
It required too much effort and there was a big chance of failure. The challenge for Studio Mango was to design a packaging which automatically mixed the powder and fluid without thinking or additional effort. Several energy drinks exist which mix powder and fluid, but all of them require multiple steps to do this and most of them are patented
Mix the powder by unscrewing the cap of the bottle as the most natural interaction was taken as a starting point. Several concepts were developed into prototypes and tested. The new ‘helix bottle’ allows the ingredients to be mixed and consumed effortlessly. Once the user starts unscrewing the cap, the powder is released and the spiral mixes the ingredients and prevents the powder from clumping. In the course of 2 years, a lot of prototypes and off-tool production samples were made for testing and optimize all details together with RESET and the factory. Because of the high level of innovation and the powerful form-follows-function design, the ‘RESET helix bottle’ was nominated for most innovative packaging design of 2019.