PRODUCT DESIGN  |  MECHANICAL ENGINEERING


SAFETY COLLECTION

PRINCESS TRAVELLER

For Princess Traveller Studio Mango develops new travel products on a continuous basis. As with most designs by Studio Mango we aim to solve problems small and large by adding valuable features and user experiences.

In this case a personal annoyance of a Studio Mango team member was presented as a concept sketch to the client. The annoyance being losing or not knowing where you have left your flight ticket and passport during the numerous of checks whilst travelling. Which already is a stressful situation for most people without having to keep track of your documents and valuables.

The sketch was selected for further development, important aspects of its design needed to be: clear use cues, safety and not add too much additional costs in production. Instead of integrating the solution in a new luggage item it became apparent during research that enabling it to be integrated in all models of Princess was the way to go as it was such a valuable proposition. The extendable handle turned out to be the perfect component to integrate our solution in; as it is placed in all luggage items, has a lot of unused space and is in a perfect spot to store documents.

The concept design sketches were updated and several design directions for storing documents in the handle where chosen to be developed into prototypes. These prototypes were presented to consumers and tested in the field to find out preferences and points of improvement. With this data a final concept and prototype was developed which was tested again before the final design for manufacturing work was done.

Now the Safety Handle is patented worldwide and had its market introduction in 2018 as the Princess Baltimore and Boston collection. It will help to make numerous people’s travel experience more comfortable and less stressful.

PRINCESS TRAVELLER WEBSITE

In 2018, the Princess Traveller Safety Collection was awarded the Red Dot award for product design. The Red Dot award is the most prestigious design contest in the world which is held since 1955 and had over 6.300 contestants from 59 countries in 2018.

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