PRODUCT DESIGN


TIRE CHANGER & WHEEL BALANCER

BRIGHT

Bright is the largest brand and manufacturer in the world for garage tire equipment. Studio Mango was approached to create an upgraded design for their premium tire changer, wheel balancer and alignment machines. The Bright machines and those of the competition were mostly utilitarian in design; this enabled us with a great opportunity to improve the existing products.

Discussions were held with stakeholders of Bright to understand where they wanted to position the company in the following 10 years and what feelings/ emotions the new products had to express. Team members of Studio Mango worked alongside car mechanics in garages with existing machines of Bright and the competition to find out what could be improved in ergonomics, use cues and workflow of the machines.

The result is a line of machines which look as beautiful as the cars for which they are used to change the tires; making mechanics and garage owners proud to work on them. Not only the aesthetics have been improved. A lot of small features have been added to enable improved ergonomics and use of the machines. Easier to identify points of operation, storage for additional tools and grease, integrated bins for tire lead and an easier to understand user interface.

BRIGHT WEBSITE
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